One Iron Catalyst · Go-To-Market Strategy
For the founder or firm that has built a real discipline — and needs it out of their head and into a form others can adopt, buy, or be taught.
Where You Are
You've built something with its own language and its own way of doing the work. The market has nothing quite like it. The problem is that right now it lives in your head and in your practice, not in a form anyone else can adopt, buy, or be taught.
It's bigger than you, and you don't want to do it alone. The Go-To-Market Strategy builds the plan with you — delivered through media — and structures it so you can execute it with us or hand it to someone else. It's yours either way.
What We Build
What You Walk Away With
The core document. Conviction, value proposition, ideal client, offer, and the path to market — in one place.
The differentiation in words that hold up with a skeptical buyer. Built from your own framing.
Show concept, format, cadence, and how episodes lead somewhere instead of just existing.
The first names to invite — built once the ideal client is locked, so the guest list is the pipeline.
Foundational material captured on site — you explaining the discipline in your own voice.
What happens first, second, third — and what has to be true before each step.
Written deliverables land within fourteen days of the on-site. The Media Blueprint is included — see what's inside it →
The Engagement
We come to you. Two working days, built together, in a room with a whiteboard.
Morning at the whiteboard. We start with the clarity questions — the seven-question framework behind Avodah Mapping — applied to your discipline: what you believe, what it does, who it's for, how it's delivered, and why it's worth your one life. Everything else in the plan comes out of that. In the afternoon we open it up to a few people you trust — advisors, clients, friends whose judgment you value — and get their read while it's still early enough to change.
More of the trusted-circle conversations if that's the better window. Then content capture — you articulating the discipline on camera, which becomes both raw material and a forcing function for the language. Somewhere in here we go wide: where this could lead over three to five years, and what it would take. That's conversation, not commitment.
Investment
$12,000, plus travel at cost
This is a media and consulting engagement. It isn't investment banking, capital raising, or transaction advisory, it isn't a securities offering, and it isn't advice on the sale of a business. No part of the fee is contingent on any transaction. Where a conversation moves in that direction, it goes to an appropriately registered firm under its own engagement.
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